TheraStrength Privacy Policy

At TheraStrength, your privacy and trust are extremely important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

Collecting Personal Information

When you use our website, we collect certain types of data:

Device Information

Automatically collected when you visit our site. May include:

• IP address

• Browser type

• Time zone

• Pages you visit

This helps us optimize the website and improve your shopping experience.

Order Information

Collected when you make a purchase, including:

• Name

• Shipping and billing address

• Email address

• Phone number

• Payment details (processed securely via Shopify)

Support Information

Any details you provide when contacting our customer service team.

Note on Tracking

Some tracking tools (like pixels or tags) may collect data automatically when you visit our website. In regions where legally required (such as the EU), tracking is only activated after you give cookie consent.

Minors

Our website is not intended for individuals under the age of 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at Contact@therastrenght.com, and we will delete the information.

Sharing Personal Information

We share your information with trusted service providers to fulfill orders and run our business. This may include:

• Shopify (e-commerce platform)

• Payment processors (for secure payment verification)

• Analytics providers (Google Analytics, Meta, etc.)

• Advertising platforms (for personalized marketing)

We never sell your personal information for money.

Third-Party Tracking Tools

We use third-party tools to measure performance and run advertising campaigns, including:

• Meta Pixel (Facebook/Instagram)

• Google Ads Conversion Tracking

• TikTok Pixel

• Pinterest Tag

These tools may collect browsing behavior and purchase activity to help us track conversions and deliver relevant ads.

Behavioral Advertising

We use your data to:

• Show personalized ads

• Recommend products tailored to your interests

You can manage ad settings directly via:

Instagram : TheraStrenght
Facebook : TheraStrenght

Or through the DAA Opt-Out Tool.

Lawful Basis (GDPR – EU/EEA Residents)

We process your data under the following bases:

• Your consent

• Fulfilling a contract (e.g., processing an order)

• Legal obligations

• Legitimate interests (marketing, analytics, fraud prevention)

• Vital interests (safety/security)

Retention of Data

We retain your personal data only as long as needed for business purposes, or until you request deletion.

Automated Decision-Making

We do not use automated decision-making that significantly affects you. Shopify may use limited automation to detect fraud.

Selling Personal Information

We do not sell personal information. However, under laws such as the CCPA, certain types of data sharing with advertising partners may be considered “sharing.”

Your Rights

For EU/EEA Residents (GDPR):

• Access the personal data we hold about you

• Request correction or updates

• Request deletion

• Request a copy of your data (data portability)

For California Residents (CCPA):

• Know what data we collect

• Request deletion or correction

• Appoint an authorized agent to act on your behalf

To exercise these rights, please contact us at Contact@therastrenght.com.

Cookies

We use cookies for:

• Essential functions (shopping cart, checkout)

• Performance tracking (Google Analytics)

• Marketing and retargeting (Meta, TikTok, Pinterest)

You can manage cookies through your browser settings or our cookie consent banner.

Learn more: Shopify Cookie Policy.

Do Not Track

Our site does not currently respond to “Do Not Track” signals, as there is no standardized framework in place.

Changes to This Policy

We may update this Privacy Policy periodically. Any significant changes will be posted on this page with an updated revision date.

SMS Marketing

If you opt in to receive SMS messages, we may send you:

• Order updates

• Promotions

• Abandoned cart reminders

SMS data is shared only with our SMS service provider and is never sold.

Manage Your Preferences

You may update your privacy preferences or opt out of interest-based advertising at any time using the links above.

📧 For privacy-related inquiries, contact us at: Contact@therastrenght.com